Create emails your customers want to read.
Every email rhode, Vogue, Duolingo and dozens more send, with a note on why each one works.
Every email rhode, Vogue, Duolingo and dozens more send, with a note on why each one works.
From rhode and Vogue to Duolingo and Cheez-It. Every welcome, every sale, every quiet week in between.
Every email in the archive is sorted by what it was trying to do. Pick the result you're after.
Make a sale A closing deadline gives members a reason to act today. UNIQLO 
Stay on their mind Recipes, not products. The brand becomes part of the season. Bob's Red Mill 
Teach them something Snacks 101 turns the reader into a student, not a target. LesserEvil Snacks 
Launch something new Shelf space at Target becomes the proof. magna 
Get them to reply Five pounds of credit for a two minute survey. SULT 
Win back quiet subscribers A lapse feels normal, so coming back feels easy. Duolingo Most of their emails don't ask for a sale. They stay in touch, so the sale never arrives cold. Here is a year of SULT, a hydration brand.
From the SULT archive
Built as a fake image-selection security check asking you to pick the pictures showing proper hydration. Energy drinks and coffee are the wrong answers. The reader reaches the conclusion themselves.
Every email comes with a note like this one. Copy the idea, not the design.
“Don't come to me for business advice.”
One of the best emails in the archive is plain text. Two founders, a few lines, an honest deadline. No images, no template.
Tell us the brand. We'll join their list and start keeping every email they send.
We'll email you once, when their archive is live. That's it.
Find one that does the job you need, see why it worked, and write yours.
Open the archive
